I had the pleasure of helping to manage a promotion for Ocean Spray this past weekend at the (in)famous Calle Ocho Festival. For those of you not familiar with Miami, Calle Ocho is the geographical and cultural epicenter of all things Hispanic. The festival occurs annually and is a celebration of Latino herritage. It is also a great event to work as a brand ambassador as the mood is light and the people are fun. Here are a few pictures from the day!
Facebook Pages for Every State You may have noticed the Facebook signup box on the home page of Marketingrockstar.net. In an effort to make your job search easier and more effective, we created a Facebook page for every state in the US, yours’ included. If you ‘Like’ the page for your state, event jobs will [...]
Experienced Staff Choose Across the Nation
The experienced event talent will tell you that not all agencies are created equal. The well-rounded industry talent have worked for numerous agencies and know a good one when they see it. From what we have heard, when it comes to finding great jobs and getting VIP treatment when you perform well, ATN is the [...]
When you’re applying for a promotional job that you saw posted on Marketing Rockstar, or through another source, you have limited ways to make a lasting impression to your staffer. Among other things written about on this blog, a flawless and aesthetically appealing promotional resume is a crucial tool to have in your arsenal to prove that you are in fact the best person for the job.
Many think that their standard resume will suffice to get the point across to the potential promotional staffer, but this is not the truth. While some information is concurrent between both professional and promotional resumes like contact information, education and special skills related to the job at hand, there are many more differences.
Firstly, organization is key. No one wants to review a jumbled mess of previous jobs, sloppily pecked into a word document. Your goal should be to make things as easy-to-read as possible. Having things proofread and well written are crucial to portray your competency and adeptness, because these are extremely important factors while on the job.
Listing dates next to every promotion you’ve worked is not something necessarily crucial on a promotional resume, unless it was for an extended period of time, like a tour position. Most people in the world of promotional marketing have worked so many events, that to include every date and year would add tons of clutter to your resume that will in the end appear overwhelming and muddled.
President of Victory Marketing Agency, Vinny Antonio, had this to say about promotional resumes.
“The most important thing to realize when you are writing a promotional resume is you don’t have to abide by the rules of a standard resume. We aren’t generally as concerned with what classes you took or what your GPA was as we are more concerned with what types of events you have worked in the past and what activities you are involved in. Help us out by breaking them down by Management, Guerilla Marketing, Modeling, etc. so we know if your background matches our client’s needs. Oh and don’t forget to put your name, number, email, and physical address on your resume and keep those up to date. Too many times have we seen a great resume and then not had a way to contact that person!” Check Victory Marketing out at http://www.victory-agency.com/.
As an added value to the Marketing Rockstar community, we created a promotional resume service that will review and edit your existing resume, or create a new one for you if need be. The service is extremely affordable and will pay for itself in being booked just once. Click the Professional Resume Writing tab above to get started!
Kicking yourself that you didn’t pay attention in that high school Spanish class? Anyone who has been doing promo for more than a few events knows that a lot more people speak Spanish as a first language than might appear. According to the 2009 American Community Survey conducted by the United States Census Bureau, Spanish is the primary language spoken at home by over 35.5 million people aged 5 or older! The marketing companies know this and that’s why bilingual brand ambassadors are paid significantly more.
So if you already speak Spanish, you are most likely aware of this truth. If not, then play it up! Anytime you respond to a job posting, make sure to note that you are bilingual. Sometimes a promotion does not necessitate someone who speaks both English and Spanish, but you can be pretty sure that you will have a serious edge over the competition and will almost always end up being booked if you are.
Don’t worry if you don’t speak Spanish or feel a little rusty. There are many ways to become pretty proficient in limited time. Rosetta Stone is a great program that you can do on your own time that is very effective, that is if you have the money to front for it (it’s pretty pricey). Another great and more affordable option is to take a class at your local community college. Not only can you receive university credit, but the classes are usually very reasonable, and if taught by a native speaker, can help a lot!
The best way to learn Spanish in the fastest way possible is through immersion. If you can take 2-3 weeks off, go on a vacation to a Spanish speaking country and force yourself to not speak English as well as enrolling in a local language course. Try Puerto Rico (not a country!). It’s part of the US, and therefore you don’t need a passport to enter. You can work there legally and believe it or not, there are a lot of promotional jobs available. By doing a little research and maybe with just a pinch of luck, you can book yourself for a few days. This will give you a little bit of everything; vacation, work experience and the opportunity to learn a new language!
One of our very own Marketing Rockstars, Kelly Amador as she works the Miami Boat Show.
Daniela Blandon is one of our Bilingual ambassadors. A highly-sought-after skill in the event marketing business.
Facebook Pages for Every State
You may have noticed the Facebook signup box on the home page of Marketingrockstar.net. In an effort to make your job search easier and more effective, we created a Facebook page for every state in the US, yours’ included. If you ‘Like’ the page for your state, event jobs will be posted directly to your Facebook wall minutes after they have posted on the site. Pretty cool, eh?
Adopt-A-Facebook Page / Represent Marketing Rockstar In Your State
Take over your state’s Marketing Rockstar Facebook page and take your event marketing career to the next level! Marketing Rockstar is well known and highly-respected in the industry. When you become our affiliate, it opens doors.
The Benefits to Marketing Rockstar Affiliates Are Many:
- Become the face of event promotion staff for your state
- Build a following of other brand ambassadors
- Be featured on MarketingRockstar.net
- Connect with people and influencers in your line of work
- Establish yourself as an expert
- Demonstrate your ability to influence
If you’re interested, go to the contact page and mention the Adopt-A-Facebook Page program. Also mention the state you are interested in representing on Facebook.
So you were lucky enough to get a call back about the promotion you applied for a couple days prior. How do you portray yourself to help secure the position and prove you are the right candidate for the job?
Firstly, start off by getting used to answering calls from unknown numbers. Marketing companies posting jobs in your area often are not located nearby; therefore, you will probably see some unfamiliar area codes. Pick up the call, stating your name first, for example, “Hello Daniel speaking”. This helps the staffer know right away that they have reached the correct person. They will most likely introduce themselves very politely and ask, “How are you?” ALWAYS say “great” and follow up by asking them the same thing. Nine out of ten times they will then ask, “Is now a good time?” If it is, respond “Yes, right now is perfect”, if not say, “I’m very sorry, but I’m busy at the moment” and then provide them with the soonest possible time you can call them back (within a few hours at most!).
The rest is up to you and the caller, but remember to always speak clearly, answer all their questions in a confident and courteous manner, use good grammar and show energy. They want to see that you can answer questions on-the-fly and formulate your response in a positive and effective manner, because that’s exactly what you’ll be doing on the job.
Most calls just last a few minutes. Before ending the conversation, say “Thank you so much for your call, and I very much look forward to hopefully working with you soon” or something to that effect.
Here are some more helpful tips:
-Know off-hand any experiences where you went above and beyond the call of duty. This question is asked frequently.
-Any management experience? Let them know!
-Play up your qualifications as to why you should be picked, i.e. you’re bilingual, know the area where the promotion will be very well, have quality people you know that you can call if they need more individuals to work, etc.
So you have this weekend free, want to find an event to work, and just your luck! – Somebody just posted on Marketing Rockstar looking for Brand Ambassadors in your city. How are you going to respond? If you are thinking of sending a photo with a jumbled resume and nothing in the subject line or body of the email? Better think again!
Staffing and marketing companies receive responses from many qualified candidates for every job they post. What separates those who get the jobs from the others banished to searching Craigslist yet again? First impressions are everything. Here are a few key tips for making sure you get a second look:
Write something in the Subject Line!
- Include the name of the promotion (if you know it), the city and your name.
Example: Boat Show Promotion – Miami – Dan Robertson
Use good grammar, spell check and “buzz” words
- Staffers want to see that you can write well, because that probably means you can speak well too!
- Include “buzz” words like “activation”, “execution” and “premiums” in your email to show you know the lingo of the promotional marketing world.
Answer all the questions mentioned in the job posting!
- It is of paramount importance to completely follow listed directions in your responsive email, because if you don’t, you have automatically signaled that you can’t adhere to a strict and predetermined protocol (crucial in promotional marketing!)
- If you are requested to list your experience with promotions RELATED to the proposed event, don’t ramble on or post your whole resume in the email with things completely unrelated.
When you first see a job posting, or receive one through email, RESPOND IMMEDIATELY!!!
- As mentioned before, staffers receive sometimes HUNDREDS of applicants for one job. If you are number 107, chances are your email won’t even be opened. As trite as it may sound, the early bird does actually catch the worm, so respond ASAP!
The experienced event talent will tell you that not all agencies are created equal. The well-rounded industry talent have worked for numerous agencies and know a good one when they see it. From what we have heard, when it comes to finding great jobs and getting VIP treatment when you perform well, ATN is the go-to agency for top industry talent.
Here’s what Yelp Reviewer Wrote:
“This promo company is about as close to five stars as any could get. I might even throw in a 4.5 because the longer I work for them, the better they treat me! I’ve been doing promotions since I was 16 so I have quite a bit of experience with a number of companies in this industry under my belt. I’ve been with ATN for a few years & they stand out because as I said, they keep track of you and show you their appreciation. They let you know when you’re doing a great job and where you stand in their roster which is nice to know. Usually, promo companies are states away and you can’t put faces to names, making the process completely impersonal. Yes, ATN is in Chicago, Illinois & I’m in California, but I’ve talked to almost every member of their staff at one point and they are all kind, follow up, & keep me well informed. The fact that they are so easily accessible is extremely unique and I LOVE it! Another plus I’ve seen is that there is definitely room to grow & gain more responsibility with this company.. who doesn’t like it when you get to reap rewards for the hard work you endure? This is by far the best promo company I’ve ever worked with at every management level. They are upfront with you, pay reasonable rates corresponding to the work requested from you, & if you do a great job, they consistently send more work your way. What more could you ask for?”
ATN is always looking for great people to work their events nationwide.If you’re interested in working for ATN, sign up on their website here: http://atnpromo.com/newuser.aspx
Positions Staffed by ATN:
* Brand Ambassadors/Samplers/Promotional Models
* College Campus Programs
* Costume Characters/Face Painters
* Convention/Booth Hostesses/Hosts
* Tour Managers and Touring Staff
* Field Managers
* Liquor Promos
* CDL Drivers